Pricing for Profit Course

You can charge more.

If you know how.

Take this free, mini-course to learn how to use price to increase demand, customer satisfaction and your profits.

Charging more is easier than you think…


How To Make Your Prices Irresistible

For many people, how to price and what to charge is a mystery.

Sign-up for this short, free course, you will learn why understanding how your customers think about prices is the way to unlock huge amounts of extra revenue for your business.

The course and accompanying PDF guide can used in your own time and at your own pace.

Each pricing principle is explained simply and clearly so that you can apply it immediately.

This free mini-course is a great introduction to the psychology of pricing, regardless of your pricing knowledge.

Follow just a few of the principles outlined in the course and you’ll improve both your sales and profits.

Andrew is a true business professional with a deep knowledge of innovative marketing and the latest trends. He is an inspirational coach and mentor. 

Carl Freelove

Marketing Director, The University of Warwick

Andrew is a marketing guru, always up-to-date with the latest best practice and know-hows. He is really good to work and an effective communicator.

Amanda Simpson

Head of Apprenticeship Communications, Department for Education

Andrew Lloyd Gordon

Andrew Lloyd Gordon

My Pricing Journey

I wished I had known more about pricing when I started my business career. I would have been a lot more successful at an earlier stage.

As a qualified consultant and Business Psychologist, I help my clients apply the latest thinking in behavioural economics to their pricing strategies, often with dramatic effects.

Frequently Asked Questions

How long is the training course?

It’s a mini-course of about 30-mins of video and with the exercises about 45 minutes in total. You can easily cover it in a lunchtime. 

Is the course really free?

Yes. It’s 100% free. You can sign-up and you won’t be asked for a single penny, cent, dime or euro.

Will you spam me?


You’ll be given access to the course and a sequence of mini-email lessons over a period of days. You can unsubscribe at any time. 

What's the catch?

There isn’t one. 

I am hopeful that when you see the useful content I produce, you’ll be interested in the paid courses and products I produce. That’s all. 

If you’re not, then that’s fine. I still hope you find the free course valuable anyway. 

Does this work for every type of business?

Short answer: Yes.

The principles of pricing psychology apply to every type of purchase decision. After, people are people in either B2B or B2C settings.