On this site, you’ll find the latest research and management thinking on how to be more productive, happier and successful in your working life.

I’m Andrew. I’m a business consultant, trainer and psychologist.


Andrew Lloyd Gordon | Business Psychologist

Andrew Lloyd Gordon

Check Out These FREE Training Courses

Image of pricing and percentages

Pricing for Profit

Your customers would pay you more. Really they would. You just need to understand the psychology of price. Once you do, you’ll know how to raise your prices.

copywriting image


If you want people to buy from you, you need your marketing to be persuasive. This free course will show you how to apply psychological copywriting techniques. 

Smartphone and social media concept

Social Media

This free Social Media Marketing training draws on the latest thinking in neuroscience, psychology and evolutionary biology.



The Brainy Manager podcast is where smart people share their insights, knowledge and experience to transform how you work.

Training Courses

The latest thinking in Psychology, Behavioural and Management Science applied to the world of business.

Book Reviews

My notes and summaries of the most useful non-fiction books in management science and business.

Latest Articles

Negotiation Skills

How to ask for, and get more, every time.

Content Marketing

How to help customers find you with content.

Innovation and Creativity

What it means to really think, ‘outside the box’.

Presentation Skills

Wow your audience and overcome nerves.

Working For Yourself

How to become a freelancer.